The little things

It’s always important when travelling to remember the phrase, “It’s not wrong, it’s just different.” However, with some of life’s little efficiencies that follow, there’s not a thought of it being wrong, and you may wonder why you haven’t seen it before. Having been travelling in Southeast Asia for almost a month now, and conducting various research, I have come across some marketing miracles

Master of Marketing Students visit Landor Associates

A few weeks ago, several students from the Master of Marketing course, including myself, were given the opportunity to visit Landor Associates’ Sydney Office, and hear about their unique approach to branding. Putting aside the breath-taking view from their office (as seen above), it was a truly insightful experience, and a great opportunity to ask industry specific questions and gain both an

The Global Takeover – Airbnb

If you haven’t heard of Airbnb, the bad news is that you’ve probably been living in a cave for the last couple of years. The good news is that now, thanks to this company, you may actually find someone who is interested in renting your cave.


Over the last couple of years, we have seen a massive shift in the way that the hotel industry does business. From the birth of review sites like Trip

FIFA World Cup 2014 – A Global Conversation

Our last post on this blog mentioned one of the many FIFA World Cup-centric ads that are currently being aired across the globe. After watching a few more over the last week, I wanted to profile one particular ad which I believe captured the true spirit of the event in a very relatable, and global context. The ad I am referring to is the ‘Global Issues’ ad which was aired by the U.S. sports

Ads you actually want to watch

A number of current trend studies have indicated a movement from televised advertisement to radio and social media ads. However, there may still be a culture out there specifically gathering to watch ads on TV.

For example, large-scale, international big sporting events, such as the Olympics or the World Cup sees big firms paying millions of dollars for their 30 seconds of not just fame, but

The Importance of Trade Shows – 2014 Hair Expo Australia

Over the weekend, I was lucky enough to be given a pass to attend the 2014 Hair Expo at the Sydney Convention Centre. Having never been to this event before, I was very much looking forward to seeing what was on offer - from both a personal, and marketing perspective.




Although my interest in hair care has been a long-standing affair, it’s only recently when I started studying Marketing that

Cadbury Malaysia in hot water over pig DNA found in ‘halal’ products

Cadbury has recently come under fire in Malaysia after traces of pig DNA were detected in two of their product lines during routine checks for non-halal substances, conducted by The Malaysian Health Ministry.

Considering that Islam is the most practised religion in Malaysia, and that those practising this religion are forbidden to consume pork or any pork derivative, it is fairly understandable

Open a New Friendship

I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:




It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness