FIFA World Cup 2014 – A Global Conversation

Our last post on this blog mentioned one of the many FIFA World Cup-centric ads that are currently being aired across the globe. After watching a few more over the last week, I wanted to profile one particular ad which I believe captured the true spirit of the event in a very relatable, and global context. The ad I am referring to is the ‘Global Issues’ ad which was aired by the U.S. sports

Nike, Adidas, New Balance and PUMA Team Up for Boston

It’s hard not to feeling something when Boston is brought up. Amid tragedy, it’s undisputable that a sense of humanity is brought out in all of us.



This is so clearly shown with sportswear rivals New Balance, Nike, PUMA and Adidas coming together to deliver a simple message of solidarity. Their latest print ad has a simple message: “Today we are in the same team.”





It’s hard to be

Adidas interactive window shopping

High street stores suffering with the rise of e-commerce are frantically looking for ways to win back some of the market share lost to the digital space. Adidas interactive digital window concept, recently launched in Germany, has redefined window shopping by offering its customers an immersive and customised experience.

Adidas has placed a large touchscreen in its NEO label storefront,