Is there a minimum for EFTPOS here?

I don’t know about you, but I am getting really tired of the ‘minimum charge’ to use my credit or debit card as a form of payment at all my favourite places. And one day I really got down to thinking… “There’s no way the fees to use EFTPOS require vendors to charge upwards of $10.00AUD per transaction.” EFTPOS stands for Electronic Funds Transfer at Point of Sale, and I suspect it is being used

Welcome to our New Students

Last Thursday afternoon we gathered at the University of Sydney Business School to welcome our newest students to the course. The evening began with a short introduction by Pennie Frow, Course Coordinator, and Ellen Garbarino, Chair of the Discipline of Marketing, followed by brief speeches by current students Duncan Bell and Marco Tomaselli. As the evening wore on, and we all got better

And so the trending continues…

Out of all the travelling I’ve done, one of the most notable things I’ve
seen has been the excessive amount of airplane or ‘flying pictures’
people post on the internet of the beautiful views from above. That
being said, you’d wonder why some airlines haven’t been quicker to put
their logos on the wing of the plane somewhere, as seen below in the
Qantas and Delta shots:

        Qantas

Hashtag Marketing is in Vogue

In my last post I mentioned Virgin Australia’s newest campaign, which features a social media initiative involving, the hashtag #mealforameal. In an effort to capitalise on the growing activity on social media platforms such as Instagram, Virgin aimed to engage customers in a more personal, and more importantly, traceable way. Each time someone updates their social media accounts using this

Tourism: ‘Word of Mouth’ and Review Advertisements

As our July winter holiday comes to a close after next week, I’m sure we’re all going to be missing our warm tropical getaways; but we’re also going to be telling absolutely everyone about our travels! These vacation recaps with our friends may truly be where companies in the tourism industry make their money, because you don’t want anything but the best on your next trip.It is crucial for

Virgin Mobile Australia – ‘Making Mobile Better’ Ad

Although yet to go live (it’s part of a three month campaign that begins this week), Virgin Australia will be launching a new national campaign targeting ‘anti-social’ mobile phone behaviour. Fronted by American actress Jane Lynch (of Glee fame), the first campaign ad shows Lynch poking fun at the activities that many people are guilty of using their phone for; including taking ‘selfies’, texting

Watch what you say…

Cat got your tongue? No, no, no….that’s not quite right. CAUGHT RED HANDED: KLM Royal Dutch Airlines trying to make a sassy tweet that has since caused some serious backlash in one of the countries they service daily. Being the oldest airline in the world, still operating under its original name, having obtained that name from the Dutch Royal Air force, you think they would have known better….

SMS Mentoring Program 2014 – Launch Event

Last Wednesday I had the opportunity to visit the University of Sydney Business School CBD Campus for the launch event of the Sydney Marketing Society’s 2014 Winter Mentoring Program.The Sydney Marketing Society (SMS) is a not for profit student society based at the University of Sydney that looks to connect talented young marketers with leading employers in the marketing sector. The Mentoring

Deception Studies

All over the internet you’ll find everyone is just discovering a deception study conducted by Facebook in 2012 in conjunction with Cornell University and the University of California, San Francisco. As a previous psychology student, this is nothing out of the ordinary, and to be honest, you can’t be mad about what information gets used from the internet because you choose to put that content out

A New Realm in Digital Advertising – VidCon 2014

Young content creators at the YouTube convention VidCon  (Source: Los Angeles Times)


As someone who has created popular content on YouTube in the past, I am always keeping tabs on the changes in the landscape of this online community. Over the past few years, one of the notable differences that I’ve observed (as both a creator, and viewer) is the number of blue chip brands (Coke, Veet, Revlon