Hashtag Marketing is in Vogue

In my last post I mentioned Virgin Australia’s newest campaign, which features a social media initiative involving, the hashtag #mealforameal. In an effort to capitalise on the growing activity on social media platforms such as Instagram, Virgin aimed to engage customers in a more personal, and more importantly, traceable way. Each time someone updates their social media accounts using this

Virgin Mobile Australia – ‘Making Mobile Better’ Ad

Although yet to go live (it’s part of a three month campaign that begins this week), Virgin Australia will be launching a new national campaign targeting ‘anti-social’ mobile phone behaviour. Fronted by American actress Jane Lynch (of Glee fame), the first campaign ad shows Lynch poking fun at the activities that many people are guilty of using their phone for; including taking ‘selfies’, texting