Interbrand, VERY IMPORTANT PEOPLE, and Us!

A few weeks ago Interbrand held their annual Brands Under the Spotlight event at the Griffin Theatre Company, focusing on the very important people who connect you to your brand: employees. The half-day event featured a series of presentations and panel discussions with speakers from Bain & Company, 8 Hotels, Realestate.com.au, RedBalloon, Telstra and Interbrand. A few of our Master of

Six Questions: James Watson

Last month the University of Sydney’s Business School held Branding You, a showcase reception at the new Business School CBD Campus. We were lucky to get the chance to hear about personal branding from an esteemed panel, including a graduate of the marketing discipline here at the business school, James Watson.



James, one of our first class Honours graduates in Marketing, has had a

3-Bee Printing: Clever Advertising

3-D Printing. Who hasn’t heard of 3-D Printing? I can tell the hot-topic is on the minds of the creative team at Dewar’s Whiskey, and they’ve very cleverly jumped into the bandwagon with their campaign for the new Dewar's Highlander Honey.



The very cinematic clip depicts “The sweetness of honey. The bite of 80,000 bees.” The ‘trailer’ is for a documentary on the process of how the bees

Mid-year Intake closing soon!

For the first time, the Master of Marketing programme is taking applications for the second semester. Whether it’s a career change, or taking the decision to broaden your skill-set, now’s the time to apply!




I can confidently say that for myself, as well as my fellow Masters of Marketing students that semester one has been intense, but fulfilling. We’ve tried to share some of the things we

Can Sushi change customer behaviour?

I came across this interesting article about a Sushi Restaurant in New York City, bucking the American tradition of tipping.



Brought to attention by food critic, Ryan Sutton, Sushi Yasuda has implemented a “Gratuities not accepted” rule. In Ryan’s blog post, he goes into detail behind the owner’s decision to cut out tipping. The main reason, as explained on the restaurant’s receipt, is that

News digest: with Elena

It’s great news that the first semester is behind us. Honestly, it wasn’t easy. And it’s not just my personal feelings as international student, being pretty unfamiliar with a new study environment from the very beginning. Communicating with other classmates, it seems we all have made sacrifices to ensure good study results.




After taking a long breath…hooray! I am on the surface again. So

Six questions: Peter Drinkwater

This week, we bring you Peter Drinkwater from House of Brand Research. He gave us such an interesting talk on Innovations in Insights. In particular, I was engaged with the ideas he presented surrounding brands and links with culture. Although often overlooked, brands have a place in culture, and many times performance of a brand can be related to how well it fits into a culture. We asked Peter

“Half the size, twice the happiness” Coke taking sharing seriously.

Recently, my group conducted a presentation and research assignment around The Coca Cola Company’s co-creation efforts in our Internal Marketing class, with Professor Pennie Frow. We found that, while with good co-creation intentions, a global company like Coke ultimately still held a lot of control when it comes to co-creation, as they simply have too much to lose if anything goes wrong. In

Come rain or shine

Whenever it rains in Sydney I always get told, “This is so unusual”, or “Don’t worry, it will pass quickly.” And though it’s mostly proven to be true, when it rains in Sydney, it REALLY rains.






Despite the storm on Sunday, our cohort all showed up to our final class this semester for Associate Professor Marylouise Caldwell’s Contemporary Consumer Insights class. I wanted to share with you