Interbrand, VERY IMPORTANT PEOPLE, and Us!

A few weeks ago Interbrand held their annual Brands Under the Spotlight event at the Griffin Theatre Company, focusing on the very important people who connect you to your brand: employees. The half-day event featured a series of presentations and panel discussions with speakers from Bain & Company, 8 Hotels, Realestate.com.au, RedBalloon, Telstra and Interbrand. A few of our Master of

Six Questions: James Watson

Last month the University of Sydney’s Business School held Branding You, a showcase reception at the new Business School CBD Campus. We were lucky to get the chance to hear about personal branding from an esteemed panel, including a graduate of the marketing discipline here at the business school, James Watson.



James, one of our first class Honours graduates in Marketing, has had a

Six questions: Andrew Moss

Today we bring you the very first installment of our SIX QUESTIONS series, where we ask a few fun questions to our friends in the industry to not only try and get to know them better, but maybe get a better insight into what marketing is for them. Today we have Andrew Moss from Pegasus Strategic, Insights and Brand Strategy. Here he is with our lecturer, Associate Professor Marylouise Caldwell.

Google Glass, Surfing, and Marketing

Since Google Glass was released, it immediately sparked big debate whether Google glass is the next big player in digital changes or a privacy aggressor. Having a computer basically linked with your mind is a geek’s dream. With this, Google’s device has stridden further than any other. I assume Glass would be very welcome within certain professionals like engineers, doctors, scientists and, of