TEAM: Together Everyone Achieves More

With the co-founding team of One Big Switch, Paul Hunyor and Lachlan Harris, to the rescue, there’s now nothing Australian citizens can’t achieve together. From banking, to electricity, to health insurance: if you help make the switch, the more you can save. The ‘switching’ objectives of this innovative company have their roots in a concept known as co-creation. Co-creation describes the ability

Dare to be “back”

Driven by the revolutionary development of technology, digital marketing, and particularly social media, has risen drastically over the last decade. The digital age has made such a large and lasting impact that we tend to expect to see all creative marketing for large brands done in this space.
However, last September, a famous European chocolate brand, Milka, launched a campaign in France and

Rebranding can sometimes work magic for your business

You probably noticed the aggressive media campaign for the newly rebranded radio station, KIIS FM from 106.5 MIX FM, back in the December – January period. Promotional material ranging from posters slapped on bus stops, YouTube videos, TV advertising and media announcements of Kyle and Jackie-O’s poaching from 2DAY FM built up sufficient hype for the newly rebranded station’s launch on the 20 of

From Planes to Trains: Famous Aussie Safety Campaign

How many dumb ways to die are there? So many! Which is exactly what Metro Trains Melbourne (MTM) wants their city-goers and train passengers to keep in mind. Preceding Air New Zealand’s more recent take on updating safety announcements, a Victoria state transportation company decided they needed a viral campaign to help lessen train, platform, crossing and station incidences along their busy rail

Analysing “Compare the Meerkat”

This campaign for www.comparethemarket.com (UK) is a brilliant concept that has been rolled out through multiple executions in the UK – 19 to be exact. It featured a TV spot, companion website and social media links. It generated such a buzz amongst the general population in the UK, that it is unprecedented within the Insurance Comparison Industry. It is arguably one of the most successful

A new way to advertise the ‘old school’

You can’t really get more old school than a book. So how, in this day and age, can you capture the attention of people with declining attention spans who are addicted to screens and checking their emails?

Bookworld captured my attention on two separate occasions. Now, that may seem pretty normal; we all encounter ads in our day-to-day lives. However, these were two occasions during which I

And the Oscar goes to…Samsung

If there was an Oscar for Marketing, this year the gold statue would definitely go to Samsung. If you have no idea why this is the case, you must have missed the most tweeted "selfie" of all time. As soon as Oscar host Ellen DeGeneres snapped the celebrity-stuffed selfie, including Meryl Streep, Kevin Spacey, Jared Leto, Bradley Cooper, Julia Roberts, Brad Pitt and Jennifer Lawrence using a