City of Melbourne – Re-branding for the Future

Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities. 

Re-branded by Landor Associates in 2009, the brief for this project

The McDonald’s ‘McMate’ – The Burger Created by Australia

Back in May 2014, McDonald’s Australia posted an opportunity on their Facebook page to allow fans to help create a new edition to their menu. The ‘Build Our Next Burger ‘ campaign allowed fans to select ingredients from a range provided by McDonald’s, and the most voted for ingredients/burger combination was selected. In addition to the ingredients, the name of this burger was also voted for by

The Global Takeover – Airbnb

If you haven’t heard of Airbnb, the bad news is that you’ve probably been living in a cave for the last couple of years. The good news is that now, thanks to this company, you may actually find someone who is interested in renting your cave.


Over the last couple of years, we have seen a massive shift in the way that the hotel industry does business. From the birth of review sites like Trip

Co-creation in the Audi Virtual Lab

Audi faced a design challenge in 2004: how to use the lessons learnt from the poor reception of BMW’s iDrive to put together their own user interface.  Their
aim was to create the ideal embodiment of intuitive use; consoles that would
allow drivers to access information, communication platforms and entertainment that
would appeal to different customer segments. It needed to be Vorsprung durch

Burberry Kisses – Co-Creation at it’s finest

We’ve recently looked at the brand transformation of Burberry in our Internal Marketing studies, and although there was a brief mention of the digital strategies they’ve adopted (i.e. The Art of the Trench initiative), I wanted to focus on one of the more innovative, and frankly ingenious, campaigns they’ve run as of late. Burberry Kisses was developed in conjunction with Google, the brief being

How co-creation is defining a new direction for Airbnb

If you’re not familiar with Airbnb, then to put it simply, you’re not travelling the right way. Sure, we could all simply check into a hotel when we get to a foreign city, but in many ways this distances us from the sense of place and marginalises us to the category of a tourist. In the search for something more authentic, an experience with purpose, Airbnb connects property owners with short

TEAM: Together Everyone Achieves More

With the co-founding team of One Big Switch, Paul Hunyor and Lachlan Harris, to the rescue, there’s now nothing Australian citizens can’t achieve together. From banking, to electricity, to health insurance: if you help make the switch, the more you can save. The ‘switching’ objectives of this innovative company have their roots in a concept known as co-creation. Co-creation describes the ability