The Importance of Trade Shows – 2014 Hair Expo Australia

Over the weekend, I was lucky enough to be given a pass to attend the 2014 Hair Expo at the Sydney Convention Centre. Having never been to this event before, I was very much looking forward to seeing what was on offer - from both a personal, and marketing perspective.




Although my interest in hair care has been a long-standing affair, it’s only recently when I started studying Marketing that

Burberry Kisses – Co-Creation at it’s finest

We’ve recently looked at the brand transformation of Burberry in our Internal Marketing studies, and although there was a brief mention of the digital strategies they’ve adopted (i.e. The Art of the Trench initiative), I wanted to focus on one of the more innovative, and frankly ingenious, campaigns they’ve run as of late. Burberry Kisses was developed in conjunction with Google, the brief being