The A-List

With the recent rollout of Millward Brown’s 2014 BrandZTM
Top 100 Brands list, we can tell who’s in and who’s out. BrandZ is a metric specifically designed by Millward Brown and conducted over three steps to evaluate the performance and success of the world’s most influential companies. Every brand brings something completely different and unique to the table, yet BrandZ is able to compare

Storytelling - The New Way Forward

Within both the content being studied in our classes and my own extra-curricular reading, I keep coming across the idea of ‘storytelling’, and I really wanted to discuss how powerful this method of communication could be for a brand, if harnessed correctly.

The first instance of storytelling that I came across was in reading an article published by The Business of Fashion on the success of

The TEDx Sydney experience

I don’t think I have ever had such a fulfilling, inspiring, and exhausting day before TEDx Sydney 2014. I was lucky enough to have been one of the six recipients of the University of Sydney TEDx ticket giveaway from the ‘share your greatest lesson’ challenge, so I attended the TED exclusive studio event with fellow USYD student Ross Ketelbey (B.Sc).




The event stretched my mind in ways I

Is there no such thing as bad publicity after all?

For those of you possibly living in social media exile, last week celebrity gossip website TMZ leaked elevator footage of Solange Knowles physically attacking brother-in-law, and rapper Jay Z, following their attendance at the Vogue hosted Metropolitan Ball. The footage was missing audio, and so it didn’t take long for #whatJayZsaidtoSolange to start trending worldwide, and an internet and media

Co-creation in the Audi Virtual Lab

Audi faced a design challenge in 2004: how to use the lessons learnt from the poor reception of BMW’s iDrive to put together their own user interface.  Their
aim was to create the ideal embodiment of intuitive use; consoles that would
allow drivers to access information, communication platforms and entertainment that
would appeal to different customer segments. It needed to be Vorsprung durch

Why Liking Curly Fries Makes Me Intelligent

As an avid curly fry lover from way back, I was very pleased to recently discover that my love for this fun fried food actually makes me smarter.  What’s more, I was completely unaware of this link which left me pondering the impact of the many other things that I like?

So at this point, I am guessing you are either intrigued or convinced that this paradox is simply serving to disprove my

Burberry Kisses – Co-Creation at it’s finest

We’ve recently looked at the brand transformation of Burberry in our Internal Marketing studies, and although there was a brief mention of the digital strategies they’ve adopted (i.e. The Art of the Trench initiative), I wanted to focus on one of the more innovative, and frankly ingenious, campaigns they’ve run as of late. Burberry Kisses was developed in conjunction with Google, the brief being