Is there no such thing as bad publicity after all?

For those of you possibly living in social media exile, last week celebrity gossip website TMZ leaked elevator footage of Solange Knowles physically attacking brother-in-law, and rapper Jay Z, following their attendance at the Vogue hosted Metropolitan Ball. The footage was missing audio, and so it didn’t take long for #whatJayZsaidtoSolange to start trending worldwide, and an internet and media