Do you believe in marketing miracles?

As the
Christmas season approached last year, my 13-year-old son asked me if Santa
Claus was real.  It made me aware of the
fact that he is getting older, and beginning to question some of the ideas he
previously simply accepted as the truth. 
I procrastinated in giving him a direct answer. Instead, I left my son
wondering if there is something special and unexplainable about the Christmas

Armani models wanted

The
topic of branding has been weaved throughout the entire fabric of the Masters of Marketing program. In the Innovative
Marketing Strategies unit, we learnt that experiential marketing is a key
factor to brand building as it encourages deeper and more frequent thinking. As
markets continue to become more complex and competitive, many brands are turning
to experiential strategies in order to

What's your research method?

Understanding
your customer is fundamental to any successful brand. Marketing research seems
to be the key ingredient for many winning stories. Therefore, the big challenge
for marketers is to figure out the right method for the question at hand.

Now, more
than ever, the tool-box for market research is huge. For instance, online
surveys are now used as a knee-jerk answer to just about anything.

New year, new trends

No, I’m not talking about what will be
gracing the window fronts of fashion retailers. With a new year come new
resolutions, new habits, and new attitudes. As a marketer, anticipating these
new trends can be critical. For example, while all things digital has been
growing for a while now, the Internet is aflutter forecasting a trend in 2014
that will see people put down their devices. 

Master of Marketing welcomes 2014!

We’re refreshed and excited for the new year! Marketing Matters will continue to bring you news from the Master of
Marketing course, along with insights, news and opinion related to all things
marketing.



2013 saw the largest cohort yet, and many
of us have worked incredibly hard to finally arrive at our final project. With
the first ever mid-year intake, many of our fellow students will