A new way to advertise the ‘old school’

You can’t really get more old school than a book. So how, in this day and age, can you capture the attention of people with declining attention spans who are addicted to screens and checking their emails?

Bookworld captured my attention on two separate occasions. Now, that may seem pretty normal; we all encounter ads in our day-to-day lives. However, these were two occasions during which I

What's your research method?

Understanding
your customer is fundamental to any successful brand. Marketing research seems
to be the key ingredient for many winning stories. Therefore, the big challenge
for marketers is to figure out the right method for the question at hand.

Now, more
than ever, the tool-box for market research is huge. For instance, online
surveys are now used as a knee-jerk answer to just about anything.