Wednesday, October 30, 2013
Live Webinar: Master of Marketing at the University of Sydney Business School
If you are interested in the Master of Marketing you can join our live webinar to find out how it can help take your career in the right direction.
Join us for a webinar on November 6 2013 at 12:00PM AEST.
Hear from our Program Director Associate Professor Pennie Frow and current students about the extensive benefits of the program and how it can challenge you as a marketer. Find out
Monday, October 28, 2013
Movember already!
Can you believe that we are already at the
end of October? For some Master of Marketing students, we are at
our last two teaching weeks of the degree. A mixture of stress, joy and
anticipation fills the air. Along with the warm Sydney weather, November also
brings moustaches. Yes that’s right – Moustaches.
Since 2004, The
Movember Foundation Charity has been raising awareness for
Thursday, October 24, 2013
Not-to-be-missed! 'Marketing Innovation in the Digital Age' panel
The Master of Marketing Program is hosting a not-to-be-missed event for Monday 18 November at the Business School’s CBD Campus. Invitations will go out next Tuesday 29 October.
The event will bring together current students, teachers and alumni of the Program and a number of outstanding marketing industry executives and will feature a panel discussion chaired by Professor Donnel Briley on the
Wednesday, October 23, 2013
Big Data vs Real Insights
One of the most powerful lessons we have
learned from our intense Integrated Marketing Communication class is that big
data does not substitute the human aspect in marketing and advertising.
Instead, we need to go beyond data by penetrating the exterior of every single
customer to understand them on a very personal level; marketers and advertisers
will then generate strong insight that makes