Big Data vs Real Insights

One of the most powerful lessons we have
learned from our intense Integrated Marketing Communication class is that big
data does not substitute the human aspect in marketing and advertising.
Instead, we need to go beyond data by penetrating the exterior of every single
customer to understand them on a very personal level; marketers and advertisers
will then generate strong insight that makes

Protecting individual privacy in the big data era

With the explosion of e-commerce and social media, online privacy has become a hot topic in today’s media and legislative agenda. As technology, consumer attitudes and legal requirements change, many questions are raised.



What’s the right balance between better online services and protection of privacy? Are people aware of how personal information they are giving away? How much private

Facebook Privacy Changes

Shortly after the Data Privacy forum jointly organised by the University of Sydney and AMSRO, Facebook announced changes to its privacy and governance policies shedding light back on the use (or misuse) of personal data by organisations.



The world's biggest social media company is proposing the end its practice of letting users vote on changes to its privacy policies in favour of Q&A

Privacy Data: Are Companies doing the Right Thing?

Every day, Australians provide enormous quantities of information about themselves to a wide range of organisations – to retailers, bankers, insurers, health funds, government departments and agencies and countless others. What do we know about how this data is protected? The short answer is that most of us know only “a little”, a handful claim to know “a lot” and an appreciable number say they

Klout: Online Social Influence

Klout, a company that measures web analytics to determine a user’s influence across social networks, is one of those polarizing topics. Its harshest critics have mocked it with a parody site called ‘Klouchebag’, while others see it as a sign of the rising power of influence data.

From Facebook ‘likes’ and ‘tweets’, we all generate loads of data that can be harnessed by anyone interested in