Advertising: Our new best friend

Our first course of the semester is finally complete! MKTG6208 Marketing Communications came and went, but not without colourful friendships, a few all-nighters, and one very (hopefully) proud professor (Kate Charlton, featured below).




 (Picture by Elle Liu – Current Student)


The course took its students on an incredible journey through the ins and outs of the creative process within

Do you read EDMs?

Electronic Direct Mail. Those pesky emails you receive every other day from that contact lens website you used that one time. You don’t read it, but you also don’t unsubscribe.



Last month before I moved to Sydney, I happened to glance at a friend’s empty inbox. “How could it be? It must be an internet anomaly!” I thought. I asked him where were his ‘opened but not dealt with messages’ and the

The power of storytelling

Do you ever wonder why your great ideas sometimes don’t resonate and become adopted while some other seemingly mediocre ideas are embraced? The way they are communicated may have a lot to do with it.




While preparing for an upcoming presentation, I found myself searching for more compelling ways to communicate an idea. I came across the work of Nancy Duarte, a communication expert

Klout: Online Social Influence

Klout, a company that measures web analytics to determine a user’s influence across social networks, is one of those polarizing topics. Its harshest critics have mocked it with a parody site called ‘Klouchebag’, while others see it as a sign of the rising power of influence data.

From Facebook ‘likes’ and ‘tweets’, we all generate loads of data that can be harnessed by anyone interested in