Do you read EDMs?

Electronic Direct Mail. Those pesky emails you receive every other day from that contact lens website you used that one time. You don’t read it, but you also don’t unsubscribe.



Last month before I moved to Sydney, I happened to glance at a friend’s empty inbox. “How could it be? It must be an internet anomaly!” I thought. I asked him where were his ‘opened but not dealt with messages’ and the

Google ‘Scroogles’, making Microsoft Outlook appealing

Have you been ‘Scroogled’ recently? I know I have. When writing a paper on Cirque du Soleil as part of an assignment for Innovative Marketing Strategies class (Master of Marketing Program at the University of Sydney) I kept getting served ads about Cirque du Soleil.



Having seen a number of Cirque du Soleil shows, I truly appreciate the innovation and creativeness of the production. I did