Are you ready to pay extra to protect your personal data?

European Union is already taking action to protect the personal data of their citizens. A proposed new data collection reform directly refers to the way companies are able to collect and use consumers’ personal information. With these protection rules to be elected by June this year, this new policy has become a highly controversial topic.





EU officials believe that it could protect the

Facial Recognition Technology and its use in Marketing

How would you like to walk into a store and be advertised products that are best suited for your age, gender and demographics? How could a store possibly manage to tailor marketing campaigns on an individual basis?



The answer is through facial recognition. If you are unfamiliar with facial recognition, it is technology that scans your face, determining your age, gender and possibly even

Google ‘Scroogles’, making Microsoft Outlook appealing

Have you been ‘Scroogled’ recently? I know I have. When writing a paper on Cirque du Soleil as part of an assignment for Innovative Marketing Strategies class (Master of Marketing Program at the University of Sydney) I kept getting served ads about Cirque du Soleil.



Having seen a number of Cirque du Soleil shows, I truly appreciate the innovation and creativeness of the production. I did

Protecting individual privacy in the big data era

With the explosion of e-commerce and social media, online privacy has become a hot topic in today’s media and legislative agenda. As technology, consumer attitudes and legal requirements change, many questions are raised.



What’s the right balance between better online services and protection of privacy? Are people aware of how personal information they are giving away? How much private

Facebook Privacy Changes

Shortly after the Data Privacy forum jointly organised by the University of Sydney and AMSRO, Facebook announced changes to its privacy and governance policies shedding light back on the use (or misuse) of personal data by organisations.



The world's biggest social media company is proposing the end its practice of letting users vote on changes to its privacy policies in favour of Q&A

Privacy Data: Are Companies doing the Right Thing?

Every day, Australians provide enormous quantities of information about themselves to a wide range of organisations – to retailers, bankers, insurers, health funds, government departments and agencies and countless others. What do we know about how this data is protected? The short answer is that most of us know only “a little”, a handful claim to know “a lot” and an appreciable number say they