Ultra Reality: What would you do in this situation?

LG Meteor Prank
The LG, Korean electronics company created hidden camera prank advertisements to show off the clear image of their HD TV. Unknowing participants showed up to what they thought was a job interview, but were actually walking into the “ultra reality” of the LG TVs. Participants were secretly filmed, and their reactions to the episode have gone viral. LG successfully promoted the

Air New Zealand rebrands safety

Air New Zealand is one of those special companies. I know I have a
biased view, as I would definitely classify myself as a loyal customer.
But the fact of the matter is that their new safety videos are creating
quite a stir; a good stir.



 

What began as a way to separate themselves from the competition (and gain the short attention span of  their customers) has now become a tactic that

Tips for International Students

I clearly remember my first day of the Master of Marketing program at The University of Sydney Business School last year. I could not sleep during the nights leading up to it. I was nervous, but also very enthusiastic. I had so many questions. Besides general study concerns, there was one question that worried me the most – as an international student, what skills would I have to gain and

Going to places where brands have never been, with GoPro

There are a lot of murmurs about Gopro on the Internet at the moment, with many news websites speculating about their plans to take the IPO plunge. However, Gopro seems to regularly generate a lot of attention, as new videos are constantly circulating which showcase not only beautiful scenery and extreme sports, but also the capabilities of the tough little camera.

The word Gopro brings to

Are you supporting AT&T or Coca-Cola this Sochi Olympics?

The Sochi 2014 Olympics have begun. And despite all the political controversy, I believe that
the Opening Ceremony of the Sochi Olympics was simply stunning. I'm not only
talking about the lush fireworks, but also the hundreds of creative people who
put their hearts and souls into the design, production and performance.


However, the controversy surrounding the human rights
issues in

Tugging at Your Heartstrings and Changing the Way We Advertise

We’ve probably all watched the 3 minute 22 second video of Chipotle’s Scarecrow. It doesn’t seem like a long time – but for an advertisement on the internet, it’s held the attention of viewers far longer than most.

It’s an inevitable process. With the growth of online campaigns, viral videos, YouTube, Facebook, the cloud and platforms like Hulu and Netflix, the lines between marketing,

Newcastle Brown Ale's Almost Super Bowl Ad is Super Great

Newcastle Brown Ale didn't buy any airtime during the Super Bowl. You’d think that would be the end of their Super Bowl 2014 advertising story, but it’s not. Instead, they have made quite a splash through a hilarious campaign about how they almost did – including an endorsement by Anna Kendrick.




I’m not a beer enthusiast (or even a drinker for that matter), but the recent Newcastle Brown