Open a New Friendship

I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:




It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness

Are you supporting AT&T or Coca-Cola this Sochi Olympics?

The Sochi 2014 Olympics have begun. And despite all the political controversy, I believe that
the Opening Ceremony of the Sochi Olympics was simply stunning. I'm not only
talking about the lush fireworks, but also the hundreds of creative people who
put their hearts and souls into the design, production and performance.


However, the controversy surrounding the human rights
issues in

Coca-Cola to donate advertising spend to typhoon relief

It is incredibly rare to see a meme on the
underdog site, reddit, praising the
actions of a global giant. So when the above meme appeared on the forum, it was
hard not to notice. Although discussion on the topic varies from critique to
compliment, the commitment made by the company in support of the victims of
Typhoon Haiyan is significant.



From 18 November, all media from Coca-Cola
has

Australia at Cannes Lions

Australian Ads have had the most successful campaign in the history of the Cannes Lion.


The 60th Cannes Lions International Festival of Creativity has become a proud part of Australian advertising history. Never before has Australian creative talent fully dominated the list of Cannes Lions winners. In my opinion, the Cannes festival is highly conservative – a kind of bourgeois event where