A number of current trend studies have indicated a movement from televised advertisement to radio and social media ads. However, there may still be a culture out there specifically gathering to watch ads on TV.
For example, large-scale, international big sporting events, such as the Olympics or the World Cup sees big firms paying millions of dollars for their 30 seconds of not just fame, but
Showing posts with label consumer insight. Show all posts
Showing posts with label consumer insight. Show all posts
Wednesday, June 11, 2014
Monday, June 2, 2014
Open a New Friendship
I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:
It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness
It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness
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