Ads you actually want to watch

A number of current trend studies have indicated a movement from televised advertisement to radio and social media ads. However, there may still be a culture out there specifically gathering to watch ads on TV.

For example, large-scale, international big sporting events, such as the Olympics or the World Cup sees big firms paying millions of dollars for their 30 seconds of not just fame, but

Nike, Adidas, New Balance and PUMA Team Up for Boston

It’s hard not to feeling something when Boston is brought up. Amid tragedy, it’s undisputable that a sense of humanity is brought out in all of us.



This is so clearly shown with sportswear rivals New Balance, Nike, PUMA and Adidas coming together to deliver a simple message of solidarity. Their latest print ad has a simple message: “Today we are in the same team.”





It’s hard to be