FIFA World Cup 2014 – A Global Conversation

Our last post on this blog mentioned one of the many FIFA World Cup-centric ads that are currently being aired across the globe. After watching a few more over the last week, I wanted to profile one particular ad which I believe captured the true spirit of the event in a very relatable, and global context. The ad I am referring to is the ‘Global Issues’ ad which was aired by the U.S. sports

Ads you actually want to watch

A number of current trend studies have indicated a movement from televised advertisement to radio and social media ads. However, there may still be a culture out there specifically gathering to watch ads on TV.

For example, large-scale, international big sporting events, such as the Olympics or the World Cup sees big firms paying millions of dollars for their 30 seconds of not just fame, but