If your mum were a professional, what would her role look like?

It's easy to take for granted the most important people in our lives, forgetting what they mean to each of us. That is, until we are reminded and given the opportunity to be grateful.

That's the insightful brilliance of the World's Toughest Job campaign by the agency Mullen for American Greetings. In the build up to mother’s day, the greeting card company tapped a universal consumer insight to

Tip Top – Interactive Campaigns at their best

Perhaps one of the - dare I say - cutest campaigns to have been released in awhile, Tip Top Australia, (who, according to Bandt, bake over a million products for Australian families everyday) has developed a new spin on its age-old jingle – 'Good on ya Mum.'. The campaign stems from a website called 'Mum Song Dedications', which allows you to customise your own Good on ya Mum' song.



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FIFA World Cup 2014 – A Global Conversation

Our last post on this blog mentioned one of the many FIFA World Cup-centric ads that are currently being aired across the globe. After watching a few more over the last week, I wanted to profile one particular ad which I believe captured the true spirit of the event in a very relatable, and global context. The ad I am referring to is the ‘Global Issues’ ad which was aired by the U.S. sports

Open a New Friendship

I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:




It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness