Tip Top – Interactive Campaigns at their best

Perhaps one of the - dare I say - cutest campaigns to have been released in awhile, Tip Top Australia, (who, according to Bandt, bake over a million products for Australian families everyday) has developed a new spin on its age-old jingle – 'Good on ya Mum.'. The campaign stems from a website called 'Mum Song Dedications', which allows you to customise your own Good on ya Mum' song.



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Hashtag Marketing is in Vogue

In my last post I mentioned Virgin Australia’s newest campaign, which features a social media initiative involving, the hashtag #mealforameal. In an effort to capitalise on the growing activity on social media platforms such as Instagram, Virgin aimed to engage customers in a more personal, and more importantly, traceable way. Each time someone updates their social media accounts using this

The A-List

With the recent rollout of Millward Brown’s 2014 BrandZTM
Top 100 Brands list, we can tell who’s in and who’s out. BrandZ is a metric specifically designed by Millward Brown and conducted over three steps to evaluate the performance and success of the world’s most influential companies. Every brand brings something completely different and unique to the table, yet BrandZ is able to compare

Burberry Kisses – Co-Creation at it’s finest

We’ve recently looked at the brand transformation of Burberry in our Internal Marketing studies, and although there was a brief mention of the digital strategies they’ve adopted (i.e. The Art of the Trench initiative), I wanted to focus on one of the more innovative, and frankly ingenious, campaigns they’ve run as of late. Burberry Kisses was developed in conjunction with Google, the brief being

Customer experience vs. user experience

One of the marketer's role in an organisation is to understand the needs of its customers and develop a satisfying relationship with them. Today, many organisations dedicate specific marketing staff members solely to digital marketing and to considering how to improve 'customer experience' within digital channels.

When I came to know that the marketing community is all abuzz with the 'customer

Dare to be “back”

Driven by the revolutionary development of technology, digital marketing, and particularly social media, has risen drastically over the last decade. The digital age has made such a large and lasting impact that we tend to expect to see all creative marketing for large brands done in this space.
However, last September, a famous European chocolate brand, Milka, launched a campaign in France and