Balloons and Internet for all, coming at you from Oceania

Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The

SMS Mentoring Program 2014 Graduation Event

Not long ago, I featured a post on this blog regarding a mentoring initiative run by the Sydney Marketing Society (SMS). The 8-week program that I participated in, ran throughout July to September, and was a unique opportunity for young marketing talent to connect with leading employers in the marketing sector.

To mark the completion of this year’s program, SMS held a graduation event at the

Traveling the world with your personal brand

What if your whole personal brand as a university student was being an athlete and a student at the same time? And, what if that brand got to represent your country and your university all around the world? It must be an extremely challenging role to play, but the University of Sydney students representing Australia at the Commonwealth Games in Glasgow, Scotland, make it look effortless.

Welcome to our New Students

Last Thursday afternoon we gathered at the University of Sydney Business School to welcome our newest students to the course. The evening began with a short introduction by Pennie Frow, Course Coordinator, and Ellen Garbarino, Chair of the Discipline of Marketing, followed by brief speeches by current students Duncan Bell and Marco Tomaselli. As the evening wore on, and we all got better

The TEDx Sydney experience

I don’t think I have ever had such a fulfilling, inspiring, and exhausting day before TEDx Sydney 2014. I was lucky enough to have been one of the six recipients of the University of Sydney TEDx ticket giveaway from the ‘share your greatest lesson’ challenge, so I attended the TED exclusive studio event with fellow USYD student Ross Ketelbey (B.Sc).




The event stretched my mind in ways I

Fake meats, finally, taste like chicken

‘Beyond Meat’ is a company that produces plant protein substitutes for chicken and beef. A recent production error, discussed in an article in the New York Times by Stephanie Strom (published on 2 April 2014), proved that the ‘fake meat’ has come extremely far from the flavourless veggie burgers that used to be the only option for non-carnivores. It tastes so real that meat consumers did not

Dare to be “back”

Driven by the revolutionary development of technology, digital marketing, and particularly social media, has risen drastically over the last decade. The digital age has made such a large and lasting impact that we tend to expect to see all creative marketing for large brands done in this space.
However, last September, a famous European chocolate brand, Milka, launched a campaign in France and

Tips for International Students

I clearly remember my first day of the Master of Marketing program at The University of Sydney Business School last year. I could not sleep during the nights leading up to it. I was nervous, but also very enthusiastic. I had so many questions. Besides general study concerns, there was one question that worried me the most – as an international student, what skills would I have to gain and

Master of Marketing welcomes 2014!

We’re refreshed and excited for the new year! Marketing Matters will continue to bring you news from the Master of
Marketing course, along with insights, news and opinion related to all things
marketing.



2013 saw the largest cohort yet, and many
of us have worked incredibly hard to finally arrive at our final project. With
the first ever mid-year intake, many of our fellow students will

Make your resume exceptional

With
the final Master of Marketing course wrapping up last week, many students have
already begun looking for job opportunities. Some have even sought out short-
term professional experience opportunities to undertake during the study break
period. To speed up the process, we spoke to the Careers and Employability
Office at the University of Sydney Business School who gave us some useful tips on

Welcome Semester 2 with open arms!

I cannot believe that for most of our cohort, we are halfway through our Masters of Marketing degree! It’s been such an eventful six months, and I anticipate just as much excitement and learning in the next semester.
For the first time, mid-year intake has been available for the Master of Marketing at the University of Sydney Business School. This means some new students will join us this week.

Dear Google, From Melbourne.

Moving to a new country can be extremely daunting. In fact, travelling any where outside of your locality can be a major pain, and major brain drain. Once the sparkle and wander of your new surroundings wear off, and the overwhelming sense of confusion and exhaustion sets in, we all have that moment – “where am I?”






When I moved to Sydney to attend the Master of Marketing, at the University

Mid-year Intake closing soon!

For the first time, the Master of Marketing programme is taking applications for the second semester. Whether it’s a career change, or taking the decision to broaden your skill-set, now’s the time to apply!




I can confidently say that for myself, as well as my fellow Masters of Marketing students that semester one has been intense, but fulfilling. We’ve tried to share some of the things we

Six questions: Andrew Moss

Today we bring you the very first installment of our SIX QUESTIONS series, where we ask a few fun questions to our friends in the industry to not only try and get to know them better, but maybe get a better insight into what marketing is for them. Today we have Andrew Moss from Pegasus Strategic, Insights and Brand Strategy. Here he is with our lecturer, Associate Professor Marylouise Caldwell.

The end of one journey and the beginning of the rest of our lives

As I sat in the Great Hall of the University of Sydney on graduation day waiting patiently for my name to be called so that I could collect the degree that I had earned with its fair share of sacrifices along the way, I thought of what Graduation from the Master of Marketing Program at the University of Sydney meant to me.
My immediate thoughts were: an upgrade in my LinkedIn profile, a few