Welcome Semester 2 with open arms!

I cannot believe that for most of our cohort, we are halfway through our Masters of Marketing degree! It’s been such an eventful six months, and I anticipate just as much excitement and learning in the next semester.
For the first time, mid-year intake has been available for the Master of Marketing at the University of Sydney Business School. This means some new students will join us this week.

Is social media really a worthy marketing tool?

No one would deny that social media is the major marketing buzzword nowadays. And it’s definitely going to generate buzz for a while. Nearly all companies are already on the way to become even more digital and “social”. It seems so exciting we can achieve cost effective direct collaboration and communication with a customer that was never achievable before.



But the question is whether social

Are we prepared for the ‘Technology’ in Information Technology?

“According to one recent report, in the next decade American colleges will mint 40,000 graduates with a bachelor's degree in computer science, though the U.S. economy is slated to create 120,000 computing jobs that require such degrees. You don't have to be a math major to do the math: That's three times as many jobs as we have people qualified to fill them.” – Kirk McDonald (Read more)



Okay,

The end of one journey and the beginning of the rest of our lives

As I sat in the Great Hall of the University of Sydney on graduation day waiting patiently for my name to be called so that I could collect the degree that I had earned with its fair share of sacrifices along the way, I thought of what Graduation from the Master of Marketing Program at the University of Sydney meant to me.
My immediate thoughts were: an upgrade in my LinkedIn profile, a few

Does the size of you connections on LinkedIn really matter?

A common joke nowadays is that the difference between networking and not working is just one letter.



I used to be relatively sceptical about the importance of LinkedIn for my career improvement until I moved to Sydney from Moscow about a year ago. In Russia LinkedIn is still not considered a useful tool for job seekers, as potential Russian employers would be more satisfied having a