Open a New Friendship

I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:




It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness

Does the size of you connections on LinkedIn really matter?

A common joke nowadays is that the difference between networking and not working is just one letter.



I used to be relatively sceptical about the importance of LinkedIn for my career improvement until I moved to Sydney from Moscow about a year ago. In Russia LinkedIn is still not considered a useful tool for job seekers, as potential Russian employers would be more satisfied having a