Does the size of you connections on LinkedIn really matter?

A common joke nowadays is that the difference between networking and not working is just one letter.



I used to be relatively sceptical about the importance of LinkedIn for my career improvement until I moved to Sydney from Moscow about a year ago. In Russia LinkedIn is still not considered a useful tool for job seekers, as potential Russian employers would be more satisfied having a

Even Margaret Thatcher has a Personal Brand

When Facebook has a group with nearly 40,000 ‘Likes’ whose sole purpose is to track your death, you know that you’re not in the running for a popularity contest. The Facebook group: ‘Is Margaret Thatcher Dead Yet?’ was created in 2010, and only changed its profile picture on April 8th from ‘NOT YET’ to ‘YES, Margaret Thatcher is Dead’. According to comments on the group, there were people that