Meet Burke, PR to the Vatican

Last week Pope Francis hit 10 million
Twitter followers. He’s also been in and out of the media for cold-calling
worshippers, joking around, and hanging out with a little orphan boy on stage
during a public address (above). The Pope Francis seems like a pretty cool
dude.



What’s the deal with the Pope’s
transformation into a media darling? It’s all thanks to Greg Burke: the
53-year-old Fox

Coca-Cola to donate advertising spend to typhoon relief

It is incredibly rare to see a meme on the
underdog site, reddit, praising the
actions of a global giant. So when the above meme appeared on the forum, it was
hard not to notice. Although discussion on the topic varies from critique to
compliment, the commitment made by the company in support of the victims of
Typhoon Haiyan is significant.



From 18 November, all media from Coca-Cola
has

Wrapping up the year with Master of Marketing

I have said it many
times, for me one of the great advantages of being a Master of Marketing student is the abundance of networking opportunities and collaborations
with marketing practitioners.  Monday’s
Master of Marketing event at the University of
Sydney Business School CBD campus was
another remarkable example of the continuing engagement of our program with the
leaders of the Australian

How to make a drop-dead cover letter!

Your
cover letter is the first thing an employer will read about you, it is one of
your key marketing tools, make sure it creates a positive first
impression.  It should reflect your
strengths and experiences in relation to the job you are applying for and be
free of any spelling or grammatical errors.
If
there is an advertised position make sure you target the skills sort by the
employer for

Netflix is fighting illegal downloading

In
our Integrated Marketing Communications class this past semester; we tackled
the issue of piracy. After extensive research, many of us concluded that
changing the behaviour of pirates is almost impossible. With Australia being
one of the world’s most prolific downloaders, some of the research did point to access as being a solution
to the problem. If people had faster Internet and if

Getting emotional about Christmas with John Lewis

I've never been to John Lewis. I had never actually even heard of it until today. But every fiber in my being is telling me I should shop there – and it’s because of their new ad.




The £7 million ad shows the loving story of a hare not wanting his bear friend to miss out on Christmas this year, and was debuted during an entire ad break in Britain’s X-Factor. But does high-budget equal success?

Make your resume exceptional

With
the final Master of Marketing course wrapping up last week, many students have
already begun looking for job opportunities. Some have even sought out short-
term professional experience opportunities to undertake during the study break
period. To speed up the process, we spoke to the Careers and Employability
Office at the University of Sydney Business School who gave us some useful tips on

Breaking News! Don’t Miss ‘Marketing innovation in the Digital Age’

Don’t miss the Master of Marketing Event at the University of Sydney Business School CBD Campus, Monday 18 November 5:30-7:30 pm. Here is some more about Komosion and CTD who are joining our panel discussion on Marketing innovation in the Digital Age. These companies are active in both digital marketing and in bringing innovations to the market place.

Komosion is a strategic marketing agency