Analysing “Compare the Meerkat”

This campaign for www.comparethemarket.com (UK) is a brilliant concept that has been rolled out through multiple executions in the UK – 19 to be exact. It featured a TV spot, companion website and social media links. It generated such a buzz amongst the general population in the UK, that it is unprecedented within the Insurance Comparison Industry. It is arguably one of the most successful

Getting emotional about Christmas with John Lewis

I've never been to John Lewis. I had never actually even heard of it until today. But every fiber in my being is telling me I should shop there – and it’s because of their new ad.




The £7 million ad shows the loving story of a hare not wanting his bear friend to miss out on Christmas this year, and was debuted during an entire ad break in Britain’s X-Factor. But does high-budget equal success?