Analysing “Compare the Meerkat”

This campaign for www.comparethemarket.com (UK) is a brilliant concept that has been rolled out through multiple executions in the UK – 19 to be exact. It featured a TV spot, companion website and social media links. It generated such a buzz amongst the general population in the UK, that it is unprecedented within the Insurance Comparison Industry. It is arguably one of the most successful

Saturated by new ‘News’

So these last couple of weeks has seen an immense amount of information passed around on the Internet regarding Daft Punk. I’m sure you’ve already heard/read/seen/watched the fake fan made version of Daft Punk’s new song, Get Lucky. If you haven’t already, it’s incredible – listen to it here.

If you don’t know who they are (a French electronic music duo), that’s fine too, just follow along and