Do you believe in marketing miracles?

As the
Christmas season approached last year, my 13-year-old son asked me if Santa
Claus was real.  It made me aware of the
fact that he is getting older, and beginning to question some of the ideas he
previously simply accepted as the truth. 
I procrastinated in giving him a direct answer. Instead, I left my son
wondering if there is something special and unexplainable about the Christmas

Jamie Oliver, Woolworths, Christmas, and our very own, Amanda!

December is well and truly here. Although
in the southern hemisphere we don’t get the snow and frost, it doesn’t make the
festive season any less of a celebration! One of the most important elements of
this time of year is food. And how lucky we are in Australia, to be spoilt for
choice and quality. However, in a season of overindulgence, the need for
advocates for healthy eating is more

Getting emotional about Christmas with John Lewis

I've never been to John Lewis. I had never actually even heard of it until today. But every fiber in my being is telling me I should shop there – and it’s because of their new ad.




The £7 million ad shows the loving story of a hare not wanting his bear friend to miss out on Christmas this year, and was debuted during an entire ad break in Britain’s X-Factor. But does high-budget equal success?