Advertising: Our new best friend

Our first course of the semester is finally complete! MKTG6208 Marketing Communications came and went, but not without colourful friendships, a few all-nighters, and one very (hopefully) proud professor (Kate Charlton, featured below).




 (Picture by Elle Liu – Current Student)


The course took its students on an incredible journey through the ins and outs of the creative process within

Do you believe in marketing miracles?

As the
Christmas season approached last year, my 13-year-old son asked me if Santa
Claus was real.  It made me aware of the
fact that he is getting older, and beginning to question some of the ideas he
previously simply accepted as the truth. 
I procrastinated in giving him a direct answer. Instead, I left my son
wondering if there is something special and unexplainable about the Christmas

Reinventing a best seller

How do you re-invent and improve an already good product? Saatchi & Saatchi LA have decided that a re-invented couch should be made up of toned and attractive females in bikinis, and should also be made available in a male version of topless buff men in shorts.



This ad however isn’t for the re-invented couch, or edible pizza curtains, or for plants that fight crime, but for the

Oreo, Audi and Tide clear winners at the Superbowl

Superbowl XLVII has come and gone with the Ravens as the victors. There are however a few other notable winners this year that went home with thousands of tweets, a trophy of sorts for Advertising and Marketing departments, earned by dominating on-line social media creativeness and speed.



With a half hour blackout during the football game resulting in extra unforeseen advertising opportunities