Showing posts with label oreo. Show all posts
Showing posts with label oreo. Show all posts
Monday, March 18, 2013
Centenarian Oreo stays Young through Social Media Campaign
Not every brand survives 5-10 years of existence, and even fewer can brag about being a centenarian. So what’s the secret behind Oreo’s over 100 years of success? Good Marketing of course.
Recently Oreo, the delicious crunchy dark chocolate cookie whose two biscuits sandwich a disk of contrasting white ‘melt-in-the-mouth’ sweet crème, has focused on building a strong and creative social
Labels:
advertising,
buzz,
campaign,
marketing,
oreo,
social media,
viral video,
youtube
Monday, February 18, 2013
Oreo, Audi and Tide clear winners at the Superbowl
Superbowl XLVII has come and gone with the Ravens as the victors. There are however a few other notable winners this year that went home with thousands of tweets, a trophy of sorts for Advertising and Marketing departments, earned by dominating on-line social media creativeness and speed.
With a half hour blackout during the football game resulting in extra unforeseen advertising opportunities
With a half hour blackout during the football game resulting in extra unforeseen advertising opportunities
Labels:
ad,
advertising,
audi,
blackout,
creative,
marketing,
mbusa,
mercedes benz,
no problem,
oreo,
power out,
ravens,
social media,
speed,
superbowl XLVII,
tide,
tweet,
twitter
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