Co-creation in the Audi Virtual Lab

Audi faced a design challenge in 2004: how to use the lessons learnt from the poor reception of BMW’s iDrive to put together their own user interface.  Their
aim was to create the ideal embodiment of intuitive use; consoles that would
allow drivers to access information, communication platforms and entertainment that
would appeal to different customer segments. It needed to be Vorsprung durch

Oreo, Audi and Tide clear winners at the Superbowl

Superbowl XLVII has come and gone with the Ravens as the victors. There are however a few other notable winners this year that went home with thousands of tweets, a trophy of sorts for Advertising and Marketing departments, earned by dominating on-line social media creativeness and speed.



With a half hour blackout during the football game resulting in extra unforeseen advertising opportunities