Co-creation in the Audi Virtual Lab

Audi faced a design challenge in 2004: how to use the lessons learnt from the poor reception of BMW’s iDrive to put together their own user interface.  Their
aim was to create the ideal embodiment of intuitive use; consoles that would
allow drivers to access information, communication platforms and entertainment that
would appeal to different customer segments. It needed to be Vorsprung durch

Armani models wanted

The
topic of branding has been weaved throughout the entire fabric of the Masters of Marketing program. In the Innovative
Marketing Strategies unit, we learnt that experiential marketing is a key
factor to brand building as it encourages deeper and more frequent thinking. As
markets continue to become more complex and competitive, many brands are turning
to experiential strategies in order to