Coca-Cola to donate advertising spend to typhoon relief

It is incredibly rare to see a meme on the
underdog site, reddit, praising the
actions of a global giant. So when the above meme appeared on the forum, it was
hard not to notice. Although discussion on the topic varies from critique to
compliment, the commitment made by the company in support of the victims of
Typhoon Haiyan is significant.



From 18 November, all media from Coca-Cola
has

“Half the size, twice the happiness” Coke taking sharing seriously.

Recently, my group conducted a presentation and research assignment around The Coca Cola Company’s co-creation efforts in our Internal Marketing class, with Professor Pennie Frow. We found that, while with good co-creation intentions, a global company like Coke ultimately still held a lot of control when it comes to co-creation, as they simply have too much to lose if anything goes wrong. In

SuperBowl 2013: The Talent Show of Ads (interrupted by a game of football)

How often do advertisers get the opportunity to enter into an Ad Talent Show guaranteed to be viewed by more than 110 million viewers? Viewers however should be forewarned that the ads will be interrupted briefly by grown men in tights running around chasing a football.



SuperBowl 2013 is right around the corner for our North American ad lovers, (and also for football enthusiasts). Ad