City of Melbourne – Re-branding for the Future

Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities. 

Re-branded by Landor Associates in 2009, the brief for this project

Umbrella Companies

Have you ever been shocked to find out that some of the brands and products you have been so very loyal to for ages were actually subsidiary companies to a larger, potentially less customer centred holding company? Well, Unilever is attempting to be one of the first to break that shock by incorporating all of its subsidiary companies into their newest logo, as seen below.




Research has

Storytelling - The New Way Forward

Within both the content being studied in our classes and my own extra-curricular reading, I keep coming across the idea of ‘storytelling’, and I really wanted to discuss how powerful this method of communication could be for a brand, if harnessed correctly.

The first instance of storytelling that I came across was in reading an article published by The Business of Fashion on the success of

Big Data vs Real Insights

One of the most powerful lessons we have
learned from our intense Integrated Marketing Communication class is that big
data does not substitute the human aspect in marketing and advertising.
Instead, we need to go beyond data by penetrating the exterior of every single
customer to understand them on a very personal level; marketers and advertisers
will then generate strong insight that makes

SuperBowl 2013: The Talent Show of Ads (interrupted by a game of football)

How often do advertisers get the opportunity to enter into an Ad Talent Show guaranteed to be viewed by more than 110 million viewers? Viewers however should be forewarned that the ads will be interrupted briefly by grown men in tights running around chasing a football.



SuperBowl 2013 is right around the corner for our North American ad lovers, (and also for football enthusiasts). Ad