Umbrella Companies

Have you ever been shocked to find out that some of the brands and products you have been so very loyal to for ages were actually subsidiary companies to a larger, potentially less customer centred holding company? Well, Unilever is attempting to be one of the first to break that shock by incorporating all of its subsidiary companies into their newest logo, as seen below.




Research has

Ads you actually want to watch

A number of current trend studies have indicated a movement from televised advertisement to radio and social media ads. However, there may still be a culture out there specifically gathering to watch ads on TV.

For example, large-scale, international big sporting events, such as the Olympics or the World Cup sees big firms paying millions of dollars for their 30 seconds of not just fame, but

Are you supporting AT&T or Coca-Cola this Sochi Olympics?

The Sochi 2014 Olympics have begun. And despite all the political controversy, I believe that
the Opening Ceremony of the Sochi Olympics was simply stunning. I'm not only
talking about the lush fireworks, but also the hundreds of creative people who
put their hearts and souls into the design, production and performance.


However, the controversy surrounding the human rights
issues in