Umbrella Companies

Have you ever been shocked to find out that some of the brands and products you have been so very loyal to for ages were actually subsidiary companies to a larger, potentially less customer centred holding company? Well, Unilever is attempting to be one of the first to break that shock by incorporating all of its subsidiary companies into their newest logo, as seen below.




Research has

SodaStream vs. Coke & Pepsi

SodaStream’s direct stab at Coke and Pepsi with its original Super Bowl ad saw them having to replace it with a toned down version, which in turn generated more awareness for the brand. The replacement ad featured generic soda brands upon request from broadcaster CBS, which wasn’t keen on causing a stir among some of its largest supporters, namely Coke and Pepsi.



The ad had a strong single

Neuromarketing – a look inside your audience’s head

Ask Apple followers why they love their iPads and they will answer: design, convenience, versatility etc. But what if they are just rationalising their choices? What if the choice was made based on emotional associations with the brand, other users and memories that they are not even aware of? And what if Apple had access to this knowledge and tailored its communications to induce more of those