What’s behind that package you ordered online?

I am constantly telling myself that I need to pay more attention to marketing areas outside of this little screen and keyboard that forms my laptop – and a portal to the world. Recently however, I read on a 2013 Deloitte report that spoke of the changing nature of consumer behaviour. The rapid adoption of portable devices, like smart phones and tablets, has changed not only where we can check our

Why we become a brand liker on Facebook?

I have just become a Red Bull Facebook fan. Honestly I don’t know what compelled me to sign up. Yes, I do like all extreme sport images they post. But being a Master of Marketing student, I query about if there is something more than simply being a Facebook fan of particular brand, or whether or not it actually affects my purchasing habits of Red Bull?



Why do consumers sign up for brand pages

Digital Marketing: Understanding where your target audience is on-line

James Butcher, Group Sales Manager at Microsoft Media Networks shared his wisdom on digital marketing at an event hosted by the University of Sydney’s Master of Marketing program last week.



When James started working in on-line marketing 8 years back facebook, LinkedIn, Twitter, and Pinterest didn’t exist. Running on-line campaigns was a simple task of creating a presence on Google’s ‘

SodaStream vs. Coke & Pepsi

SodaStream’s direct stab at Coke and Pepsi with its original Super Bowl ad saw them having to replace it with a toned down version, which in turn generated more awareness for the brand. The replacement ad featured generic soda brands upon request from broadcaster CBS, which wasn’t keen on causing a stir among some of its largest supporters, namely Coke and Pepsi.



The ad had a strong single

Celebrity worshiping lessons for marketing

If you think university learning is all about textbooks and journals, think again! This year we had the chance to learn about consumer behaviour from a professor who is also an accomplished film director and runs a production house within the Sydney University called Thinkbox. Marylouise Caldwell has been the recipient of six international awards for her film works.

Her documentary ‘Walk the

Nike + Xbox Kinect: Gamifying your brand

The newly released Nike + game for Xbox, powered by the Kinect, allows users to train at home as part of a game while earning fuel points. The game tests the player’s fitness levels and then builds a customized program to achieve specific fitness goals. The Kinect measures the player’s every move and allows for individual performance to be tracked. It is a continuation of the Nike Fuelband