Animal rights – marketing to just get a reaction?

“There’s no such thing as bad publicity.” Although this age old saying can be disputed, and it’s validity questioned from situation to situation, when it comes to the protection of animals, perhaps this quote rings true.




Last week the Queensland RSPCA launched a repositioning campaign with the help of creative agency, Engine Group. ‘WE are all creatures great & small’ aims to create empathy

SodaStream vs. Coke & Pepsi

SodaStream’s direct stab at Coke and Pepsi with its original Super Bowl ad saw them having to replace it with a toned down version, which in turn generated more awareness for the brand. The replacement ad featured generic soda brands upon request from broadcaster CBS, which wasn’t keen on causing a stir among some of its largest supporters, namely Coke and Pepsi.



The ad had a strong single