Value Proposition Statements - A.K.A "Hey You There, Pay Attention To Me!"

What is a value proposition? It’s not a company overview or a mission statement and it’s not your brand slogan or motto. A value proposition is ideally created internally by your company and simply put - it is what value your product or service has to offer to your consumers.

Be wary, however, as consumers can shape their own value propositions for your offering. This is where marketing comes

Animal rights – marketing to just get a reaction?

“There’s no such thing as bad publicity.” Although this age old saying can be disputed, and it’s validity questioned from situation to situation, when it comes to the protection of animals, perhaps this quote rings true.




Last week the Queensland RSPCA launched a repositioning campaign with the help of creative agency, Engine Group. ‘WE are all creatures great & small’ aims to create empathy

Is social media really a worthy marketing tool?

No one would deny that social media is the major marketing buzzword nowadays. And it’s definitely going to generate buzz for a while. Nearly all companies are already on the way to become even more digital and “social”. It seems so exciting we can achieve cost effective direct collaboration and communication with a customer that was never achievable before.



But the question is whether social