Taco Bell’s Internet Personality

I LOVE Taco Bell. I love them so much; I would take any opportunity to talk with people about how amazing Taco Bell is. All of their marketing efforts have worked on me, and I am a proud advocate for their brand. Which is a bit strange, considering I’ve never even eaten there.



Why all the passion?



Because Taco Bell’s Internet personality is someone I’d like to be best friends with. Sure,

Celebrity worshiping lessons for marketing

If you think university learning is all about textbooks and journals, think again! This year we had the chance to learn about consumer behaviour from a professor who is also an accomplished film director and runs a production house within the Sydney University called Thinkbox. Marylouise Caldwell has been the recipient of six international awards for her film works.

Her documentary ‘Walk the

Nike + Xbox Kinect: Gamifying your brand

The newly released Nike + game for Xbox, powered by the Kinect, allows users to train at home as part of a game while earning fuel points. The game tests the player’s fitness levels and then builds a customized program to achieve specific fitness goals. The Kinect measures the player’s every move and allows for individual performance to be tracked. It is a continuation of the Nike Fuelband