Partners in Crime

Master of Marketing students go to Melbourne
Although Salil and I both spent much of our Melbourne shopping weekend with our own vast retail agendas, we came together where, and when, it counted most. Our ‘shop until you drop’ instincts took control as we fought our way through the plethora of fabric, countless discounts, and long fitting room lines during a busy Monday afternoon at H&M. This

What’s behind that package you ordered online?

I am constantly telling myself that I need to pay more attention to marketing areas outside of this little screen and keyboard that forms my laptop – and a portal to the world. Recently however, I read on a 2013 Deloitte report that spoke of the changing nature of consumer behaviour. The rapid adoption of portable devices, like smart phones and tablets, has changed not only where we can check our