The power of storytelling

Do you ever wonder why your great ideas sometimes don’t resonate and become adopted while some other seemingly mediocre ideas are embraced? The way they are communicated may have a lot to do with it.




While preparing for an upcoming presentation, I found myself searching for more compelling ways to communicate an idea. I came across the work of Nancy Duarte, a communication expert

Neuromarketing – a look inside your audience’s head

Ask Apple followers why they love their iPads and they will answer: design, convenience, versatility etc. But what if they are just rationalising their choices? What if the choice was made based on emotional associations with the brand, other users and memories that they are not even aware of? And what if Apple had access to this knowledge and tailored its communications to induce more of those