Wayfinding: Where behavioural psychology mixes with business

Have you ever had that experience where you arrive at a new airport and walk out of the jetway only to follow the streamline of people flowing from the gateway towards baggage claim as if they have all done it and been there a million times? Well turns out, airport architects, construction personnel, behavioural psychologists, business managers, and marketing directors have all put their brains

Deception Studies

All over the internet you’ll find everyone is just discovering a deception study conducted by Facebook in 2012 in conjunction with Cornell University and the University of California, San Francisco. As a previous psychology student, this is nothing out of the ordinary, and to be honest, you can’t be mad about what information gets used from the internet because you choose to put that content out

The TEDx Sydney experience

I don’t think I have ever had such a fulfilling, inspiring, and exhausting day before TEDx Sydney 2014. I was lucky enough to have been one of the six recipients of the University of Sydney TEDx ticket giveaway from the ‘share your greatest lesson’ challenge, so I attended the TED exclusive studio event with fellow USYD student Ross Ketelbey (B.Sc).




The event stretched my mind in ways I

Neuromarketing – a look inside your audience’s head

Ask Apple followers why they love their iPads and they will answer: design, convenience, versatility etc. But what if they are just rationalising their choices? What if the choice was made based on emotional associations with the brand, other users and memories that they are not even aware of? And what if Apple had access to this knowledge and tailored its communications to induce more of those