Are you supporting AT&T or Coca-Cola this Sochi Olympics?

The Sochi 2014 Olympics have begun. And despite all the political controversy, I believe that
the Opening Ceremony of the Sochi Olympics was simply stunning. I'm not only
talking about the lush fireworks, but also the hundreds of creative people who
put their hearts and souls into the design, production and performance.


However, the controversy surrounding the human rights
issues in

New year, new trends

No, I’m not talking about what will be
gracing the window fronts of fashion retailers. With a new year come new
resolutions, new habits, and new attitudes. As a marketer, anticipating these
new trends can be critical. For example, while all things digital has been
growing for a while now, the Internet is aflutter forecasting a trend in 2014
that will see people put down their devices. 

Master of Marketing welcomes 2014!

We’re refreshed and excited for the new year! Marketing Matters will continue to bring you news from the Master of
Marketing course, along with insights, news and opinion related to all things
marketing.



2013 saw the largest cohort yet, and many
of us have worked incredibly hard to finally arrive at our final project. With
the first ever mid-year intake, many of our fellow students will