Fake meats, finally, taste like chicken

‘Beyond Meat’ is a company that produces plant protein substitutes for chicken and beef. A recent production error, discussed in an article in the New York Times by Stephanie Strom (published on 2 April 2014), proved that the ‘fake meat’ has come extremely far from the flavourless veggie burgers that used to be the only option for non-carnivores. It tastes so real that meat consumers did not

TEAM: Together Everyone Achieves More

With the co-founding team of One Big Switch, Paul Hunyor and Lachlan Harris, to the rescue, there’s now nothing Australian citizens can’t achieve together. From banking, to electricity, to health insurance: if you help make the switch, the more you can save. The ‘switching’ objectives of this innovative company have their roots in a concept known as co-creation. Co-creation describes the ability

Master of Marketing welcomes 2014!

We’re refreshed and excited for the new year! Marketing Matters will continue to bring you news from the Master of
Marketing course, along with insights, news and opinion related to all things
marketing.



2013 saw the largest cohort yet, and many
of us have worked incredibly hard to finally arrive at our final project. With
the first ever mid-year intake, many of our fellow students will

Master of Marketing Receives AMI accreditation

It’s
been a big year, not just for us students, but also for our degree. To close
finish it all off, the Master of Marketing at the University of Sydney Business School has received accreditation from the Australian Marketing Institute. The highly respected industry body has 7300 members
nationwide, and the Master of Marketing will be the second marketing degree to
be accredited in Australia.

Welcome Semester 2 with open arms!

I cannot believe that for most of our cohort, we are halfway through our Masters of Marketing degree! It’s been such an eventful six months, and I anticipate just as much excitement and learning in the next semester.
For the first time, mid-year intake has been available for the Master of Marketing at the University of Sydney Business School. This means some new students will join us this week.

Mid-year Intake closing soon!

For the first time, the Master of Marketing programme is taking applications for the second semester. Whether it’s a career change, or taking the decision to broaden your skill-set, now’s the time to apply!




I can confidently say that for myself, as well as my fellow Masters of Marketing students that semester one has been intense, but fulfilling. We’ve tried to share some of the things we

Six questions: Andrew Moss

Today we bring you the very first installment of our SIX QUESTIONS series, where we ask a few fun questions to our friends in the industry to not only try and get to know them better, but maybe get a better insight into what marketing is for them. Today we have Andrew Moss from Pegasus Strategic, Insights and Brand Strategy. Here he is with our lecturer, Associate Professor Marylouise Caldwell.

The end of one journey and the beginning of the rest of our lives

As I sat in the Great Hall of the University of Sydney on graduation day waiting patiently for my name to be called so that I could collect the degree that I had earned with its fair share of sacrifices along the way, I thought of what Graduation from the Master of Marketing Program at the University of Sydney meant to me.
My immediate thoughts were: an upgrade in my LinkedIn profile, a few